HOPE! Creative Forum logo. Five unevenly positioned yellow rectangles with red letters that spell HOPE! positioned through the middle of them.

Relaunching theatres on the transmedia stage

In most European countries, theatres have faced closures and interruptions for almost a year. Now that the end of the pandemic is becoming visible, the re-start and reopening of  theatres is associated with much hope. Theatres hope to reconnect with their audiences and artists hope to be able to realise the new themes of the time.

The EU-funded platform PlayOn!, consisting of 9 theatres with experience in the artistic use of digital technologies and 9 universities with proven digital expertise, held a two-day Creative Online Forum: Relaunching theatres on the transmedia stage on Thursday 25 and Friday 26 March.

The conference focussed on best practice theatre productions that combine immersive theatre with reality gaming elements and/or use XR technologies. Panel discussions explored, among other things, how theatre aesthetics change and expand through XR technologies and how interactive narrative structures challenge authors and audiences. In working groups we discussed and tested the demands on actors, set design and dramaturgy. Keynote speeches explored the utopias that can lead us out of the crisis and immerse our audiences on these new XR stages.

European Network

9 theatres and 8 universities working together to understand, explore and apply immersive technology with storytelling to create new models of performance!

PlayOn! is a cooperation project announced by the European Commission under their Culture Funding Stream Creative Europe, will run from 2019 – 2023. PlayOn! was initiated by 9 theatres with experience in the use of digital technologies and a university with high digital expertise. 8 universities from the creative digital sector are associated partners in order to facilitate access to technical knowledge.
PlayOn! is dedicated to the theme “Concrete Utopias in the Digital Age”
and across 4 years the partners‘ aims are:

to develop new forms of storytelling, building on narrative structures used in the creative game sector

to merge these new forms with a variety of immersive technologies

to use this new format to extend theatre towards the public urban space with relevant stories and the involvement of young adults as co-creators.

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Contact us
VAT Teater MTÜ
National Library Theatre Hall
Tõnismägi 2 (location)
10122 TallinnEstland

Mail address: Endla 3, 10122 Tallinn

VAT No. EE 100 744 512
(+372) 6 450 959
(+372) 6 307 272
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